The Land Investing Business Secrets Targeted and Honest Messaging Wins Him Deals (Podcast Ep#146)
13 snips
Oct 16, 2025 Josh Travis, a former Air Force pilot turned successful land investor, shares insights on building a self-sustaining business. He emphasizes the difference between doing deals and building systems for growth. Listeners learn about the power of honest, story-based direct mail that resonates with potential clients. Josh discusses the Traction framework that helped streamline his operations and the importance of nurturing human connections over chasing quick sales. He also reflects on his experiences with subdivide projects and the lessons learned along the way.
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Doing Versus Building A Business
- Doing the business means handling every task yourself; building the business means creating repeatable systems other people can follow.
- Josh argues sustainable growth depends on simple processes and clear handoffs between team members.
Use Traction As Your Operating System
- Read Traction and use it as an operating system for your small business before you invent your own processes.
- Follow the book's system for a few months then iterate to fit your team and goals.
Marketing And Lead Qualification Are The Bottlenecks
- Marketing and lead qualification proved the hardest parts for Josh, not the transaction mechanics.
- He emphasizes aligning copy to attract owners the team can actually help.
