Ep 556: Email Deliverability: What To Do When Your Emails Hit Spam with Nikita Vakhrushev, ASPEKT

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Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. 

In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email marketing. From the impact of domain reputation to navigating through service provider transitions, they cover it all.

Listen and learn in this episode!

Key takeaways from this episode:

• Email deliverability is crucial for generating revenue for brands, and poor deliverability can result in wasted money.
• Recent changes by Google and Yahoo require brands to use their own domain reputation to send emails, increasing brand responsibility and accountability.
• Sending emails to addresses that haven't opted in can negatively impact spam rate and deliverability, potentially ruining domain reputation.
• Excessive spam feedback can negatively impact deliverability, and even a small percentage of complaints can lead to emails being marked as spam by Google.
• If emails end up in the spam inbox, emergency communication to customers may be necessary to ask them to move the emails out of spam.
• AI has potential in email marketing for data analysis, decision-making, copywriting ideation, and understanding customer sentiment, but it's essential to double-check and personalize content.
• Overriding primal instincts is crucial when facing difficulties in business, especially in the competitive space of direct-to-consumer marketing and dealing with social media challenges.

Recommended Tools/App:

Sendlane: https://www.sendlane.com/ 

Today’s Guest: 

Nikita Vakhrushev, CEO of Aspekt, his role involves delving into the complexities of email deliverability and the strategies that brands must adopt to ensure success in their email marketing campaigns. Nikita emphasizes the importance of proper email deliverability, highlighting how it affects the revenue generation for brands and the impact of recent changes by Google and Yahoo on domain reputation. 

Growth Plan: www.upgrowthcommerce.com/grow

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