Brave UX with Brendan Jarvis 🇺🇦 Dave Hoffer – Empathy, Courage, and the Future of Design
Dave Hoffer shares why design demands empathy 🧠, courage 🛡️, and long-term thinking 🌱—and how amplifying others can transform leadership in uncertain times 🚀.
He explores design’s shifting role in business, the disruptive rise of AI, and why resilience and critique will shape the future of design.
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Episode Chapters
00:00 – Why Empathy Matters in Design
01:02 – Introducing Dave Hoffer
03:17 – Amplifying Others Over Self
05:00 – Layoffs, Resilience, and Mission-Driven Work
12:12 – Hope and Long-Term Thinking in Design
14:20 – Courage, Critique, and Speaking Truth to Power
17:24 – Design Under Pressure and the AI Disruption
22:20 – Why Designers Must Experiment With AI Tools
31:30 – Lessons from Kasparov on Humans + Machines
33:00 – Spectral Thinking and Understanding People on a Spectrum
37:11 – The Hard Cost of Empathy in Design
42:05 – Why Executives Need Firsthand Empathy
50:30 – Empathy, Judgment, and Learning from Outliers
58:13 – Physical Labor and Shifts in Perspective
1:04:00 – Think Like a Gardener, Not an Architect
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Who is Dave Hoffer?
Dave Hoffer is a seasoned design leader and strategist whose career spans product design, digital innovation, and design transformation 🌎.
He has:
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Led design teams at Frog Design, PwC, and McKinsey & Company
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Grown McKinsey’s global design practice from a handful of designers to hundreds 📈
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Brought design strategy into the heart of business and policy change
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Advised mission-driven organisations like Safe Kids AI 👨👩👧👦
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Advocated for amplifying others and championing empathy and critique as foundations for impactful leadership ✨
Today, Dave advises organisations as an independent consultant, helping them embed human-centered design practices into strategy and transformation initiatives.
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Find Dave Hoffer here:
LinkedIn: https://www.linkedin.com/in/dave-hoffer/
Website: https://www.mpqd.com/
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Hosted by Brendan Jarvis:
- Brendan Jarvis on LinkedIn: https://www.linkedin.com/in/brendanjarvis/
- The Space InBetween Website: https://thespaceinbetween.co.nz/