Hello and Happy Holidays, Entrprenistas! It's Stephanie Cartin here, and as we wind down the year, we're bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we're diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. First, we have Kelsey Closs from Closs Creatives, who shares her insider tips on securing press for your business, emphasizing the power of platforms designed to help build out journalistic stories. She gives practical advice on pitching to journalists and building a compelling story without exhausting yourself. We then chat with Emily Paulsen, founder of Electric Collab, as she offers a unique perspective on branding, comparing business stages to TV show seasons. She provides insightful advice on when and how to invest in branding, ensuring that your brand reflects the quality of your work. Lastly, we're joined by Whitney Leigh of True Story PR, celebrating a decade in the business. Whitney sheds light on common PR misconceptions, emphasizing the importance of visibility in various forms. She also touches on the significance of aligning PR strategies with your business goals and timeline. Whether you're in your pilot season or gearing up for season six, this episode is packed with insights to help your brand shine. Remember, it's not just about being seen; it's about being remembered! So, let's make 2024 the year your brand stands out in the crowded marketplace!
We talk about:
- Press strategies and leveraging platforms like Help A Reporter Out (HARO)
- Strategies for crafting pitches and balancing brevity with informative content
- Developing and maintaining relationships with media professionals
- The role of storytelling in PR
- Presenting a compelling narrative that aligns with the journalist’s audience and objective
- The stages of business brand development and determining when to invest in branding
- Personal Brand vs Business Brand
- Conducting a brand audit
- Misconceptions about PR
- Media features and brand partnerships / The importance of brand visibility
- Understanding the long-term nature of PR and learning to manage expectations about immediate results
- Tips on integrating PR efforts with key business milestones and seasons.
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Connect with Kelsey Closs
Connect with Emily Paulsen
Connect with Whitney Leigh
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
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