Omni Talk Retail The Way Too Early 2025 Retail Year-in-Review With Ethan Chernofsky | Ask An Expert
Nov 13, 2025
Ethan Chernofsky, CMO at Placer.ai and expert in location analytics, dives into how changing consumer preferences are reshaping retail. He highlights why stores are seeing more foot traffic but less time spent inside. Ethan discusses the success of brands like Sprouts and Barnes & Noble that focus on identity over convenience. He reveals surprising suburban opportunities and predicts a significant shift in holiday shopping patterns for 2025. This insightful conversation is packed with real-world retail data and strategies.
AI Snips
Chapters
Transcript
Episode notes
Preference Epiphany Drives Visits
- Consumers now prioritize retailers that clearly deliver what they love over pure convenience.
- Ethan Chernofsky calls this the "consumer preference epiphany" reshaping long-term retail behavior.
Sprouts Example Of Focused Identity
- Sprouts doubled down on its identity and format flexibility to win customers.
- Ethan uses Sprouts as an example of fitting smaller locations and converting a clear audience.
Maximize Dollars Per Visit
- Invest in in-store innovations that increase dollar-per-visit, not just speed.
- Prioritize technologies and formats that drive basket size and store-fulfilled e-commerce.