Gen C Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
Marc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.
The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.
Links mentioned from the podcast:
- Virtual Worlds, Real-Life Use Cases: How Web2 and Web3 Tackled the Metaverse at CES 2023
- Mastercard accelerator program to help emerging artists break into Web3
- Report: Web3 and the Future of Luxury
- NFT Collective Proof Signs With United Talent Agency
- Salesforce’s Web3 Modules
- Marc's Twitter
- Salesforce Website
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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