Life & Law: Anti-Hustle Lawyer Podcast for Success On Your Terms #34: What Is Business Development?
Oct 5, 2021
Discover the true essence of business development for attorneys, moving beyond just marketing and sales. Explore the three essential prongs that support a thriving practice. Learn why your primary goal isn't just about acquiring more clients. Uncover common networking pitfalls that can derail effective relationship-building. Dive into strategies that align with personal values to create authentic connections, proving that even introverts can thrive in business development. Embrace the journey of growth through genuine relationships!
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Business Development Importance
- Business development is crucial for sustainable business growth and increased revenue.
- It's about consistent growth and avoiding burnout while building your client base.
Values-Based Business Development
- Develop your business authentically by leading with your values and strengths.
- This approach simplifies business development, making it less time-consuming and more enjoyable.
Three Prongs of Business Development
- Attorney business development has three main prongs: marketing, networking, and selling.
- These build the know, like, and trust factor necessary to gain clients.