The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Mirko Caspar, CEO of Mister Spex
Jul 28, 2022
Mirko Caspar, CEO of Mister Spex, shares insights on enhancing brand perception, online vs. offline sales, AI impact, and revenue growth. The podcast covers purchasing habits, omnichannel shopping, local partnerships, and influencer collaborations in the eyewear industry.
30:55
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Quick takeaways
- Enhanced brand perception and offline-online integration led Mister Spex to a tenfold revenue increase.
- Personalized eyewear shopping and strategic influencer partnerships differentiate Mister Spex in the competitive market.
Deep dives
Story of Mr. Specs Evolution & Growth Under Mirko Casper's Leadership
Mirko Casper, CEO of Mr. Specs, took over in 2011 amidst challenges of stagnant revenues and consumer reluctance. By identifying hurdles and enhancing purchasing experiences, they raised revenue to nearly 200 million euros by 2021. The Mr. Specs Omni-channel model merges offline and online shopping, aided by AI advancements.
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