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21min chapter
with Mirko Caspar, CEO of Mister Spex
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
Evolution and Expansion of Mister Spex
The chapter explores Mister Spex's journey from its initial revenue challenges to becoming a leading eyewear marketplace with a focus on brand partnerships and innovative online experiences. It details the shift towards an omni-channel approach, incorporating eye tests and virtual try-ons, as well as the strategic expansion of physical stores to enhance brand equity and reach new customers. The discussion also addresses regulatory hurdles, market fragmentation, and the company's future plans for international growth and personalized offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode