How I Built This with Guy Raz Kodiak Cakes: Joel Clark (2020)
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Jan 2, 2023 Joel Clark, co-founder of Kodiak Cakes, shares his entrepreneurial journey from selling pancake mix door-to-door as a child to creating a pancake empire. He recounts the challenges he faced, including a near-bankruptcy and risky decisions. Securing a partnership with Target proved to be a game changer for the brand. The narrative highlights themes of resilience, family legacy, and the creativity required to thrive in the competitive food industry. Clark's story is a testament to never giving up, even when the odds seem against you.
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Origin Story
- Joel Clark's mom, Penny, created a whole wheat pancake recipe.
- As a child, Joel sold the mix door-to-door in a red wagon.
Business Revival
- Joel's brother, John, revived their mom's pancake mix idea while Joel was on his mission.
- John aimed to create a convenient, healthy, and tasty pancake mix.
Early Sales
- John started selling the pancake mix, named Kodiak Cakes, from his basement.
- Joel joined him after returning from his mission, selling the mix in gift shops.