Membership Geeks Podcast with Mike Morrison

397 - What To Do If You’re Struggling to Get Your Membership Off The Ground

Jun 26, 2024

Feeling stuck with your membership? Learn powerful strategies to kickstart your growth and engage your audience. Discover how to incentivize current members to promote your platform. Delve into the importance of market research and the common missteps during development. Embrace the need for flexibility by adjusting your strategy based on feedback and results. This practical guide is packed with insights to help you navigate the challenging early stages.

13:17

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Quick takeaways

Growing and engaging an email list of at least three to four hundred subscribers is vital before launching your membership.

Encouraging existing members to promote the membership through testimonials and an affiliate program can significantly enhance visibility and growth.

Deep dives

Investing in Audience Growth

Focusing on audience growth is crucial for the success of a membership business. A common issue faced by struggling membership owners is insufficient engagement and size of their audience, particularly their email list, rather than just social media followers. Building an email list of at least three to four hundred subscribers is recommended before launching, as this establishes a solid foundation for generating members. Utilizing strategies such as live summits, challenges, and targeted content marketing can help in assembling an engaged audience that is likely to convert into members.

Strategies for Launching and Growing Your Membership

13min

In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned.

Whether you’re experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges.

In this episode:

How can you effectively grow and engage your audience to boost membership numbers?
What are some strategies to incentivize existing members to help promote your membership?
How important is market research and validation in the early stages of developing a membership, and what steps might you have missed?
Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?

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