Membership Geeks Podcast with Mike Morrison 397 - What To Do If You’re Struggling to Get Your Membership Off The Ground
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Jun 26, 2024 Feeling stuck with your membership? Learn powerful strategies to kickstart your growth and engage your audience. Discover how to incentivize current members to promote your platform. Delve into the importance of market research and the common missteps during development. Embrace the need for flexibility by adjusting your strategy based on feedback and results. This practical guide is packed with insights to help you navigate the challenging early stages.
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Invest in Audience Growth
- Review the size and engagement of your email list before launching your membership.
- Aim for 300-400 email subscribers to have a solid foundation for member acquisition.
Incentivize Existing Members
- Encourage existing members to promote your membership by offering incentives like affiliate programs or referral contests.
- Use feedback from enthusiastic members to create testimonials and social proof.
Conduct Market Research
- Perform thorough market research to validate your membership idea and ensure there is demand.
- Reflect on your readiness and commitment to invest the necessary time and resources.