

Being the Mayweather of Social Media | 2015 Interview at The Phat Startup
Dec 1, 2020
Explore the journey from the former Soviet Union to entrepreneurial success and the significance of legacy thinking. Discover how social media transforms industries, especially music, with authentic connections at its core. Delve into the art of storytelling in business, influenced by icons like Vince McMahon and Kendrick Lamar. Understand the dynamics of celebrity branding amid controversies and the potential of crowdfunding in entrepreneurship. Finally, learn about building trust and effective communication for lasting partnerships.
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Beyoncé's Album Release
- Beyoncé's album release didn't rely heavily on social media, but rather her established fame.
- Social media amplified awareness, acting as "plumbing for word of mouth."
Social Media Approaches
- Define your social media approach: create, consume/comment, or curate/DJ content.
- Curating content, or the "DJ move," is valuable if you lack content creation time.
Vine Success Story
- Gary Vaynerchuk represents Vine celebrities who are now earning substantial incomes.
- One Vine star, Ryan Duke, went from babysitting to making six figures annually through brand deals.