An Introduction to Paid Book Promotion

In this episode Matt & Lauren explore paid book promotion. We review our favorite sponsorship opportunities, take a brief look at different types of book promo ads and paid social media ads, and debate the value of influencer marketing. 


Dive Deeper

💡 Check out Written Word Media

💡 Check out BookFunnel

💡 Learn how to set up BookBub Ads

💡 Read Social Media 101: Facebook, Instagram, and X


Sound Bites From This Episode

🎙️ [10:00] “I think that it's one of the best ways to have authentic sponsorship while still paying for it. Because I think that newsletters, at least, you're still at that point where you're reaching an audience of people that have already said that they like the content creator enough to subscribe to their email newsletter list. You're speaking to an already interested and engaged audience when you're included in somebody's newsletter.”

🎙️ [27:45] “So nonfiction creators, they are creating these pieces of content. In many cases, that's not the main draw for them. That's just a lead magnet. So they give those books out in the hopes that they land more consulting contracts or things like that.”

🎙️ [45:14] “I think that influencers kind of had their peak time to shine and now people are looking much more towards targeted advertising and not just casting a wide net with an influencer.”

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