690 JoJo Fletcher: Co-Founder of Saint Spritz

May 19, 2025

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On this episode of The Kara Goldin Show, we’re joined by JoJo Fletcher, Co-Founder of Saint Spritz—the premium, better-for-you canned spritz brand redefining the ready-to-drink beverage space with bold flavor and effortless style. Known to many from The Bachelorette, JoJo has successfully transitioned into a powerhouse entrepreneur, building brands across fashion, real estate, and now food and beverage.
In our conversation, JoJo shares the inspiration behind launching Saint Spritz, the lessons she’s carrying forward from her earlier ventures, and what it takes to break through in one of the most competitive spaces in CPG. We dive into the art of building an authentic brand beyond a personal platform, the scrappy early days of getting Saint Spritz off the ground, and how she’s navigating leadership, growth, and staying true to her mission. She also reflects on what being a founder really looks like behind the scenes—and why creating a community around Saint Spritz is just as important as creating a great product.
Whether you're an entrepreneur, a fan of innovative brands, or someone who loves hearing the real stories behind building something meaningful, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about JoJo Fletcher and Saint Spritz:
https://www.saintspritz.com/
https://www.instagram.com/joelle_fletcher
https://www.instagram.com/saintspritz