Two-Brain Radio: Jesse Topp
Jesse Topp is the owner of Topp Performance, a multifaceted strength-and-conditioning center in Port Elgin, Ontario, focused on Brazilian Jiu-Jitsu, CrossFit and personal training.
Topp Performance began as a simple personal-training service that paid the bills when Jesse was competing in Brazilian Jiu-Jitsu. After Jesse discovered that CrossFit training significantly improved his explosiveness, endurance and recovery time in fights, he "totally bought in" and affiliated with CrossFit.
Though the business took off quickly, Jesse's marketing efforts—homemade ads dispatched with no rhyme or reason—weren't geared toward long-term success, and he didn't know how to sell. Through the Two-Brain mentorship program, he learned how to develop systems, manage staff and create high-quality, targeted ads. Last month, Jesse spent $180 on ads and made $5,000 in front-end sales.
Join us to hear how mentorship helped Jesse take Topp Performance from passion project to lifestyle business empire.
Links:
https://toppperformance.com/
https://www.uplaunch.com/
Contact:
Facebook: https://www.facebook.com/jesse.topp.9
Instagram: @toppjesse
Timeline:
3:06 – A fighter discovers CrossFit.
4:39 – The birth of Topp Performance: broke fighter needs to pay the bills.
6:24 – The very first ads: “picking up a can of paint and throwing it at the wall and seeing what would stick.”
10:12 – Life before Two-Brain: No systems, no security.
11:26 – After joining Two-Brain: More revenue, less stress.
12:15 – Getting your staff on board with mentorship and changes to the business.
13:07 – Selling lifestyle change.
13:48 –Revamping digital marketing.
14:36 – The lead-nurture process, from Google Sheets to No-Sweat Intro.
17:49 – The keys to success: hard work, recovery and mentorship.