two & a half gamers two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates
This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/E6ZYNQExv2A
Agenda:
00:00 Intro
03:05 Kudos to us
05:10 Newzoo forecast clickbait
07:10 Felix can't write headlines
08:15 but can predict 2023 industry growth (only after thanksgiving though)
09:00 Google struck a deal with Activision - getting sued
12:38 Felix is looking forward to the best days in his life
13:09 Google bidder update (approach your Admob friend for beta)
14:50 Amazon Publisher Services update
16:51 Predictions suck
17:13 Q4 is tough (only Felix is happy)
19:09 Redecor stopped UA totally
21:00 Budget scenarios
23:53 How to decrease budget efficiently?
26:04 Q4 UA tips for Megacorps
27:30 CARPE YOLO!
27:57 Rapid creative testing
28:23 No Holiday BS pls
28:40 No UA experiments
30:54 Getting pleasure from watching Ads
32:57 Heroes vs Hordes is growing
33:40 Q4 Liveops tips & prep
43:34 Azur lane & Township adding mini games as Liveops events
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
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Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33