242 - Understanding Construction Lead Generation with Alex Weeks

How do you qualify leads and create effective marketing channels for your construction business? We dive deep into lead generation tactics with Alex Weeks of Northbuilt Construction, offering tips on identifying ideal clients and maximizing conversions.

Time Stamps

• 02:14 - Episode Intro

• 03:12 - Alex Week's Background

• 03:51 - Revenue Goals and Growth Strategies

• 05:21 - Lead Generation and Qualification

• 10:09 - Marketing Channels and Referral Programs

• 26:11 - New Marketing Partnership

• 28:09 - Website Strategy and Planning

• 29:57 - Converting Leads Into Customers

• 42:10 - Addressing Client Misconceptions

  48:21 - Pricing Strategies and Client Options

• 
  

  Snippets from the Episode

• "As we develop new marketing channels and new arms there, there's going to be some fallout, some learning curve. So I know there's going to be a little bit of waste there. And that's why I'm really focused on the qualified number." -Alex Weeks

• "If there's one thing about data, the more you have, the more accurate your sets can be." -Alex Weeks

• "We don't just send out a PDF with a number on it. That's a surefire way to have a client ghost you. They just, don't come back and you don't always know why." -Alex Weeks

• "One cool thing that we are implementing is options. I think clients and prospects want options." -Alex Weeks

• "We're already well ahead of goal. We're pacing super strong." -Alex Weeks

  
  

24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant

Resources

• Schedule a 15-Minute Roadblock Call

• Check outOpenPhone

• Build a Business that Runs without you. Explore ourGrowthKits 

• Need Marketing Help? We Recommend Benali

• • Need Help with podcast production? We recommendDemandcast

  
  

  More from Alex Weeks

• Alex Weeks on Instagram

• Alex Weeks onLinkedIn

• Northbuilt ConstructionWebsite

• • Email Alex Weeks

  
  

  More from Martin Holland

• theprofitproblem.com

• annealbc.com   

• Email Martin

• Meet With Martin

• LinkedIn

• Facebook

• • Instagram

  
  

  More from Khalil

• benali.com 

• Email Khalil

• Meet With Khalil

• LinkedIn

• Facebook

• • Instagram

  
  

  More from The Cashflow Contractor

• Subscribe to our
  YouTube channel

• Subscribe to ourNewsletter

• Follow On Social: LinkedIn, Facebook, Instagram,X(formerly Twitter)

• Visit ourwebsite

• Email The Cashflow Contractor