Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about:

Transparency in data collection
How and why your data is collected
Why this conversation is important to have right now
And much more!

Here's our favorite idea from this conversation: You have to do your homework. While your industry peers can vouch for a product to a certain extent, you won't be able to make your decisions until you read the fine print.Links:

TransUnion
Tyler Blot
The Download
Sounds Profitable: Narrated Articles
SquadCast

Credits:

Hosted by Bryan Barletta
Co-hosted by Arielle Nissenblatt
Audio engineering and transcriptions by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.

Breaking Down 1st, 2nd, and 3rd Party Data