How to play Google's PPC game with Ashwin Balakrishnan

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.

Topics include:

• How to structure campaigns
• Data inputs and outputs
• Fallout from Google's anti-trust trial
• Auction manipulation
• How to use AI & machine learning in PPC

Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.