ROI: How to Make Money With Every Dollar You Spend

In this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow. 

From staffing audits to maximizing your use of space to analyzing your software, you need to take a clear-eyed approach to assess your expenses and implement the measures that will bring the most bang for your buck in your gym business. You can't cut your way to wealth, but you can definitely improve your return on the money you invest; in this podcast, Chris will give you the tools to get started.


3:23 - Measuring return on space

7:55 - Gauging return on staff: contribution margin

12:10 - Getting more value from professional services

14:36 - Evaluating software and ROI

20:13 - Measuring value of equipment - how will this make me money?

24:00 - Pre-sales and supplements