SJ Morris discusses checkouts, Wesley Faulkner talks about Isaac Asimov's 'I, Robot,' PJ Hagerty mentions Baldur's Gate 3 and Sunny Day Real Estate, and Jason Hand covers reliable machine learning principles applied to ML in production. Other topics include the relationship between Dev Rel and marketing, leadership and representation in Dev Rel, code of conduct and checkouts, and exploring scenarios and risks in 'iRobot.' They also touch on video games, music, and the importance of embracing passion.
Developer relations is not marketing, but rather building a community around a product and advocating for them to benefit both the community and the company.
Misunderstanding the role of developer relations can lead to a lack of clarity about goals and responsibilities, potentially resulting in a loss of customers and missed growth opportunities.
Deep dives
DevRel is not marketing
DevRel is not marketing. The goal of marketing is to fill the top of the funnel and drive sales, while the goal of developer relations is to build a community around a product and advocate for them on both sides to benefit the community and the company.
DevRel is not a noun
Calling someone a 'DevRel' flattens the diverse range of roles and responsibilities within developer relations. DevRel encompasses various functions such as developer advocacy, community management, documentation, and live streaming, among others.
The importance of developer advocacy
Limiting or eliminating developer relations within a company can have a detrimental impact on the bottom line. Developers need a strong community and support from developer advocates to build trust, gain knowledge, and foster innovation. Losing developer relations results in a loss of customers, tarnished brand image, and missed growth opportunities.
Misunderstanding of developer relations
Many companies, and even individuals, struggle to fully understand the role of developer relations. This misunderstanding often leads to a lack of clarity about the goals and responsibilities of developer advocates and the overall value they bring to an organization.
We all know there is no end to the various perceptions around what it is we do and who we are. It’s something that makes defining Developer Relations difficult and makes it difficult to describe to others. So what are some of the touch points and touchier topics when it comes to DevRel?
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