Identify videos that fuel growth for other YouTubers to gain insights on what resonates with the audience and use that knowledge to fuel growth for your own channel.
Leverage suggested videos on YouTube by piggybacking on successful video titles and investing in third-party plugins like TubeBuddy for A/B testing to increase visibility and attract engaged viewers.
Deep dives
Focusing on Videos Fueling Growth
One key insight shared in the podcast is the importance of identifying and focusing on videos that are fueling growth for other YouTubers. The speaker highlights the significance of paying attention to which videos have more views than the number of subscribers a channel has. The speaker provides a personal example of a video they posted four years ago that continues to attract new subscribers. By analyzing such videos, content creators can gain insights into what resonates with the audience and use that knowledge to fuel growth for their own channels.
Leveraging Suggested Videos and A/B Testing
Another main point discussed in the podcast is the significance of leveraging suggested videos on YouTube and the benefits of A/B testing. The speaker emphasizes that while optimizing for search is important, it's equally vital to focus on getting recommended more in suggested videos. By piggybacking on successful video titles and providing their own spin on popular topics, creators increase the chances of appearing in the suggested bar and gaining more engaged viewers. Additionally, investing in third-party plugins like TubeBuddy for A/B testing can help creators analyze which thumbnails and titles attract the right audience, leading to longer watch times and increased visibility in suggested videos.
In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau.
[00:44] The first lesson: pay attention to what is fueling growth for other people.
[01:21] Lesson two: Piggybacking on titles to get on “suggested”.
[02:34] The benefits of investing in third-party platforms like TubeBuddy.
[02:59] Why a higher click-through rate shouldn’t always be the goal.
[03:51] The next lesson: How to read your audience retention report.
[04:35] Why your intro should be 30 seconds or less.
[05:16] What you want to aim for when looking at your audience retention report.
[05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com
[06:06] That’s it for today! Don’t forget to rate, review and subscribe!