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In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values.

Chapters

(00:00) Introduction

(01:55) #1 Start with small groups of smart people and keep them small

(04:21) #2 People will always respond better to a single idea expressed clearly

(06:38) #3 1,000 songs in your pocket and the power of speaking human

(07:59) #4 Good enough is not good enough. Be a ruthless enforcer of high standards

(08:52) #5 In a complicated world, marketing is about values

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Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/176.

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Insanely Simple: The Obsession That Drives Apple's Success

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