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Toni's Shift from Tech to Ownership
- Toni Kononova left her tech career at Google to buy a business as a form of entrepreneurial freedom.
- She was drawn to owning a small business for autonomy and medium risk versus startup high risk.
Location-Independent Business Appeal
- Location-independent, online businesses appeal due to freedom and avoid geographical constraints.
- Smaller deals with lower profit are attractive as they can be managed alongside a full-time job, reducing risk.
Ghosted by SaaS Seller
- Toni nearly bought a small B2B SaaS company growing 20-30% yearly but the deal fell through.
- The seller unexpectedly backed out after a visit and stopped responding, disappointing Toni.