This Week in Startups Twitter ideas, Elizabeth Holmes trial update, universal USB-C + Ellevest's Sallie Krawcheck | E1578
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Oct 5, 2022 Sallie Krawcheck, CEO and Co-founder of Ellevest—a women-focused investing platform—discusses the challenges women face in finance and the importance of tailored investment strategies. She highlights the impact of COVID on women's finances and shares insights from her Wall Street career. The conversation also touches on the postponement of Elizabeth Holmes’ sentencing and Europe’s move to universal USB-C charging. Throughout, Sallie emphasizes empowering women in investing and advocates for greater diversity and mentorship in the financial industry.
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Targeted DMs on Twitter
- Consider allowing Twitter users to segment their followers for targeted DMs.
- This would enable brands and influencers to engage specific groups, like superfans or customers in certain regions.
Women's Financial Needs
- Women face unique financial challenges like lower earnings, career breaks, and longer lifespans, often overlooked by traditional finance.
- These factors contribute to a significant gender wealth gap, making financial wellness crucial for women.
Goal-Oriented Investing
- Men often enjoy the process of investing and trading, while women prioritize goal-based investing.
- Ellevest focuses on helping women achieve specific financial goals, like buying a house or retiring comfortably.