In this episode of the Brand Called You, Alexis Walsko, owner of PR firm Lola Red, recounts starting her company at age 22 and growing it into a globally recognized firm over 20 years. Walsko also discusses common PR mistakes, ways to avoid those and how technology is shifting communication strategies. She talks about the current trends in the PR world and the dilemmas companies face when branding themselves. She also talks about the PR crises that firms may face.
About Alexis Walsko
Alexis is the owner and visionary of Lola Red, an award-winning PR company.
In 2015, she also launched Lola Pro, a division representing professional athletes.
She’s recognized as one of the top 500 business people in the Twin Cities.
The Brand Called You