Dr Jake Sloane & David Segal - 'The latest Australian regulatory changes - where do injectors go from here?' #250
Apr 18, 2024
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Dr. Jake Sloane and David Segal discuss the fallout of Australian regulatory changes impacting injectors, focusing on advertising restrictions and the need for a return to the medical model. They ponder if this shift is necessary amidst pushback from the injector community. The conversation reflects on the impact of regulations on pricing, services, and marketing strategies in the aesthetics industry.
Adapt to new advertising regulations by focusing on traditional networking and grassroots marketing strategies.
Emphasize educational content and evidence-based marketing to build patient trust without resorting to promotional tactics.
Shift marketing strategies towards education and evidence-based communication to navigate evolving regulatory landscape effectively.
Deep dives
Impact of Regulation on Aesthetic Businesses
With new regulations impacting the advertisement of aesthetic services, businesses may need to focus on traditional networking and grassroots marketing strategies. Developing personal connections within the local community, engaging in community events, and participating in business groups could help businesses gain visibility while staying compliant with regulations.
Educational Content and Real Evidence in Marketing
To adapt to regulations limiting before-and-after photos or price listings, aesthetic businesses can emphasize educational content and evidence-based marketing. By showcasing studies, anatomy, and tangible evidence of their work during consultations, businesses can enhance patient understanding and build trust without resorting to promotional tactics.
Shift towards Education and Evidence-Based Communication
As restrictions on marketing and advertising tighten, aesthetic businesses can pivot towards educational and evidence-based communication. Emphasizing scientific studies, anatomy explanations, and showcasing real evidence of treatments can help build credibility and trust with patients while complying with regulatory guidelines.
Reflections on Regulatory Changes and Marketing Strategies
The evolving regulatory landscape in the aesthetics industry calls for a shift in marketing strategies towards education and evidence-based communication. Businesses may benefit from focusing on personal connections, real evidence during consultations, and community engagement to navigate the changing advertising landscape effectively.
Adapting and Diversifying Aesthetic Practices
In the podcast episode, the speakers discuss the need for aesthetic practitioners to adapt and diversify their practices in response to challenges in the industry. They emphasize the importance of expanding services beyond injectables to include holistic care, such as addressing hormone imbalances, nutrition, and overall wellness. By broadening their offerings and focusing on holistic approaches, practitioners can attract new patients who may have been hesitant about traditional aesthetic treatments, thus expanding their client base and improving patient outcomes.
Ethics, Education, and Future Trends in Aesthetic Medicine
Another key point discussed in the podcast is the importance of ethics, education, and evolving trends in aesthetic medicine. The speakers highlight the significance of ethical practices in showcasing before-and-after photos, emphasizing patient-centered care, and continuously improving skills and services. They also address the need for proper education and regulation in the industry, focusing on evidence-based approaches and the impact of regenerative medicine on aesthetic practices. The conversation delves into the evolving landscape of aesthetic medicine, the role of mentorship through platforms like Patreon, and the potential for future live events and community engagement.
Episode 250 showcases our hosts Dr Jake Sloane & David Segal.
Fresh from our Easter break, we first learn about Dr Jake's trips to New Zealand with Allergan, London for the ACE conference, France to visit the Allergan filler manufacturing plant and Moanco for the AMWC conference.
We then discuss our main topic and the fallout of the latest regulatory changes announced in Australia. With cosmetic clinics now banned from advertising their prices, their menu of services (that involve using medications) and before & afters photos, where exactly do injectors go from here?
Despite all the noise and pushback from the injector community, we ponder whether this is exactly what is needed. A redo, a rethink and a return to the medical model.