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Skincare expert Heyang, men's grooming specialist Yushun, and cosmetics industry insider Josh Cotterill explore the increasing trend of men embracing grooming and skincare. They discuss the cultural shifts, the diversification of the skincare market, the effectiveness of marketing tactics, and the pressure and influence of beauty standards on men's personal care.
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Quick takeaways
- The male grooming industry is experiencing significant growth, driven by changing attitudes towards men's skincare and the increasing awareness of its importance.
- Face wash salons in China are gaining popularity among men as they offer affordable services and cater to the specific skincare needs of male consumers.
Deep dives
Rising Male Beauty and Personal Care Market
The male beauty and personal care market is experiencing significant growth, with global figures projecting the market to reach $115 billion by 2028. This trend reflects a shift in attitudes towards men's grooming, moving beyond quick shaves to embrace a world of serums, self-care, and style. In China, face wash salons in shopping malls are gaining popularity among men, providing facial cleansing services targeting male consumers. These stores offer simple, focused packages that include basic steps like facial washing, cleansing, exfoliating, hydrating, and sun protection in sessions lasting around 40 to 50 minutes.
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