Round Table China cover image

Man in the mirror: unpacking male skincare needs!

Round Table China

The Rise of Men's Skincare and the Differences in Skincare Products

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Exploring the increasing trend of men embracing grooming and skincare, this chapter delves into the cultural shifts and celebrity endorsements that have led to this phenomenon. It also examines the diversification of the skincare market and the debate on whether men and women need different skincare products.

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