Will Heather get a kick from a $20mm online karate training school? - Acquisitions Anonymous 241
Oct 31, 2023
In this episode, hosts discuss an online martial arts education platform, its rapid growth, and revenue numbers. They speculate on the business model, private equity involvement, challenges of online learning. They also explore the impact of karate influencers on the industry and the role of social media in martial arts training.
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insights INSIGHT
Strong Growth Post-COVID
The business shows rapid growth post-COVID with margins increasing alongside revenue.
It has nearly doubled sales in three years while maintaining strong EBITDA growth.
insights INSIGHT
Online Martial Arts Learning Model
The martial arts platform offers subscription courses accessible anywhere on multiple devices.
Students can earn ranks by submitting videos for instructor review, enabling remote progression.
insights INSIGHT
Affiliate Fees Impact Margins
The company's heavy reliance on affiliate marketing drives costs, explaining lower EBITDA margins.
They likely pay out 50%-70% commissions to influencers to generate sales and traffic.
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In this episode of Acquisitions Anonymous, hosts Heather and Michael discuss an online martial arts education platform, dissecting its rapid growth and revenue numbers. They speculate on the business model, highlighting the company's dependence on influencers and SEO for sales. Exploring potential strategies for private equity involvement, they estimate the business's valuation and potential future growth trajectory. The conversation delves into the challenges of online learning for martial arts and the dynamics of social media marketing.
Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.
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