In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech.
Topics Discussed:
Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom.
How Utiq works – providing publishers with a privacy-first way to identify users without third-party cookies.
The open web vs. walled gardens – challenges and solutions for publishers and advertisers.
Privacy and compliance – the impact of regulation and the importance of user consent.
AI in ad tech – its role in automation, efficiency, and content organisation.
Adoption challenges – how publishers and advertisers are integrating Utiq.
Future of digital advertising – the need for industry-wide action in 2025.
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