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Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience which made for a really great convo.
In this episode:
From AE to Head of Content at Gong, how were you using content as part of your role as an AE in those early days;
What have you learned as an AE that you’re bringing into the way you approach Content (HINT: nobody cares about your product);
How late is too late to talk about your product;
Why you don't need the product to enjoy content and advice;
What scrappy things did you pull off at Gong that worked to drive pipeline and revenue;
How do you think about the interplay of Process for sales plus the Creativity of marketing;
Why is one marketing approach better than another given your company size, team skills, industry, audience, etc;
Why did Devin write his new digital playbook Content That Converts (use the code ANNA for a discount!);
AMA - Devin asks me his burning question.
You can find Devin on LinkedIn: https://www.linkedin.com/in/devinreed/
Learn more about Clari: https://www.clari.com/
The Reeder: https://thereeder.co/
Content That Converts playbook: https://convert.thereeder.co/ Use the code “ANNA” for a discount!
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Building With Buyers: Startup Marketing and Growth Fueled By Customers