

Pure Athlete: Why Dads Cuss
Sep 23, 2025
Britt Lee, co-founder of Pure Athlete and author, joins fellow co-founder Brad Williams, an athletic director, to unveil the realities of youth sports. They candidly discuss why parents often sacrifice spiritual commitments, like skipping church for tournaments. The duo tackles the dangers of early specialization and pressures that make kids feel they can't quit. They also highlight the importance of prioritizing mental health and rebuilding the fun in sports, reminding parents to support their children’s authentic journeys over trophies.
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Purpose Beyond Trophies
- Pure Athlete frames youth sports to develop athletes on and off the field.
- The platform prioritizes healthy competition and character over just wins.
Learning By Messing Up
- Britt admits their family 'did a lot of things wrong' and learned through mistakes.
- Their humility shapes the Pure Athlete message and content.
Protect Core Family Priorities
- Decide and communicate your family's nonnegotiables like faith and keep creative alternatives when tournaments conflict.
- Use late services or online options to preserve spiritual priorities when travel conflicts arise.