In a generalized sense, a digital branding strategy is how you communicate your brand's identity to consumers online with the overarching goal of increasing customer loyalty and sales. In this episode, we have Dr. Smitha Ranganathan who talks about branding. She talks about the evolution and adaptation of branding strategies as per the latest happening in the fast-moving world.
About Dr. Smitha Ranganathan
- Dr. Smitha is an Unprofessor and independent board member, at Healthcare Brand Leader.
- She teaches digital strategy brand communication and contemporary marketing at SP Jain School of Global Management.
- She's on the Board of Governors of IIM Kozhikode. And she's the recipient of several awards.
The Brand Called You