BOSSes Anne Ganguzza and Lau Lapides dive into how to cultivate hope and resilience in the ever-evolving voiceover industry. Their inspiring conversation explores discovering your strengths, overcoming challenges, and taking action to achieve your dreams. They emphasize the importance of self-love, nurturing your community, and understanding your true purpose to remain joyful and hopeful. Anne and Lau share practical strategies for educating yourself on industry trends, adapting your marketing approaches to reach diverse clients, and even exploring self-production to build your skills and discover new passions. By embracing change and leveraging your entrepreneurial spirit, they empower voice actors to not just survive, but truly thrive and build the best year ever in their careers.
00:02 - Anne (Host) Hey, are you looking to unlock a better you? My Life Transformation Coaching Services are here to help. We'll work together to discover your strengths, overcome your challenges, and achieve your dreams. Let's take that first step towards your best self today. Visit anneganguzza.com to get started.
00:23 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza.
00:42 - Anne (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I am here with my absolutely wonderful friend and lovely co-host, Lau Lapides. Hey, Annie. Hello, I'm excited to be back.
Hello Lau. I love chit-chatting, and you know what, it's been so long. I know, and we're here at the top of another year. Well, actually, a few months into another year, and I'll tell you what, it's been a little turbulent in a lot of ways. Gosh, I've had a lot of friends who have had some health issues. It's a new administration out there. The voiceover industry is still fighting against synthetic voices and AI, and I think let's talk about what's happening in the industry and what maybe our predictions are for this year, because I am determined and committed to have the best year ever.
01:33 - Lau (Guest) Oh, I love that. I mean, I just went to see a theater show, a professional theater show, in Connecticut. That was a big topic of conversation: how do we have hope? How do we still have hope in what we do as people in the world and also in our professions, and really coming in with that mindset, despite all odds, despite what's happening, despite whatever oppression you're feeling and moving through, how do we find hope in what we do? I'd love to hear, you know, start out with some of those mechanics of like how do I wake up and get hopeful about our profession? I love that.
02:10 - Anne (Host) What a great way to start. I love that. So I think that, now more than ever, we need self-love, right? We need self-love, we need to find the things that we're grateful for in our lives, and we need to have our community, and that, I think, is going to help us continue to have hope. I mean, I feel like those are the three necessary things that I need for me to remain joyful and be hopeful and continue to see progress in everything that I do and have a purpose, right? I really think that understanding what is your true purpose in life, finding your true purpose—which I think might be a lifelong search—but I have a good idea of what I think my purpose is and what I want to do in my lifetime, and I try to keep my eye on that mission, and that keeps me, along with people who I love and who love me, and that keeps me hopeful.
03:06 - Lau (Guest) That's great. I also feel like the next step for me is to start with that and then to take action. Because for me, I'm very much an action-based, execution-based person. So I wouldn't be happy staying in a zone where I have a thought, I'm excited about the thought, or I'm connected to something larger than myself. I'm really investigating that thought, but now I want to do something.
03:34 - Anne (Host) Yeah, and in that action, now you have to execute. Now you have to execute. I love that. I think that's a natural progression for anybody that wants to realize their goals is that you can write them down. All you want, right, but you've got to take steps and have action. You've got to take steps.
03:49 - Lau (Guest) So in our industry, that is the question: how do I go ahead and take a step every single day, whatever is going on in the industry? We see a lot of moves and changes in the industry. How do I take a step every day towards being hopeful and towards being optimistic and towards really something that's action-based? That's the question of the day.
04:12 - Anne (Host) Well, I think number one, if we step back and we take a look and we realize that we are indeed not just creatives, but we are entrepreneurs, we are business builders. First of all, take solace and give yourself props and be prideful in the fact that you are a business entrepreneur. And bar none, if the voiceover industry dropped tomorrow, right, you are an entrepreneur, you are a business owner, you know how to take something from nothing and build it, right? Because that's what you're doing now, building your voice acting career. And wherever you are in the journey, you just have to realize what an entrepreneur you are. And so, no matter what it is that you do, right, you can build your business and move forward in it, or move forward in it. There are always choices.
04:59 And so that's number one: stepping back and looking at it, I think, from the larger perspective and the fact that we have built skills, not just in our voices, not just in acting, but in our business acumen, and that is helpful, right? And so if voice acting kind of takes a dip, right—and I don't honestly, it's not—I really believe that, I don't think that it's going anywhere, I think it's right where it always has been and might even be more important this year. But for whatever reason, we always have to have like what's our plan B? I mean, this is why I always like to have like my different side hustles, side gigs. We've talked about that multiple times. So looking at that picture and there's my hope, right, I've got skills beyond voice acting that can help me to survive no matter what happens, right?
05:46 No matter what happens, no one can take that away from me. No one can take away my education, no one can take away my intelligence, no one can take away my work ethic, right? And that, to me, gives me hope.
06:00 - Lau (Guest) You go, girl. I love that, my resilience. You know, I think you're talking about too, Annie, something that's really important, and that is when we hone in and we GPS into our career. I think we do forget that we're whole people. Yeah, we're whole people that have a lot of skills.
06:16 - Anne (Host) We don't just have one skill. A lot of craft, no, no, no, we can do an awful lot of things. Now.
06:25 - Lau (Guest) We love to call it side hustle, but it may not be a side hustle. It may be an integral part of your life, your business, your world, that makes you feel whole, that makes you feel stabilized. You know, oftentimes with actors, we'll call it a survival job, but it may not be that. It may be something that helps you build your world. So I think that's important. I also think you should be looking at the market. You and I are always like, what's happening?
06:46 What's competition doing? What's this one doing? What's happening here? What are the trends?
06:51 - Anne (Host) Right, very important.
06:53 - Lau (Guest) But what's important about doing that, besides the logistical stuff, is to inspire yourself, sure.
07:01 - Anne (Host) If.
07:01 - Lau (Guest) I can't think of anything else. Like I am really out of thoughts today. I feel burned out, which is very common now. Entrepreneurial burnout. I don't have any more to give. I've been doing this a long time. I don't know what's going on. Ah, let me go into the world and let me see what others are doing to inspire me.
07:17 - Anne (Host) Oh yeah, I love that. Get outside my bubble.
07:19 - Lau (Guest) Goodness, there's. So not to be a copycat, but to feel like there's a lot of options, there's a lot of ways of thinking about what we do. I'm just stuck like a writer. A writer gets writers, they get stuck, writer's block, writer's block, right, and they have no more ideas, or so they think. And then some action gets them unstuck and opens up the floodgates.
07:40 - Anne (Host) Absolutely. Go on a vacation, go people-watch in New York City or, you know, that kind of—I used to do that all the time—to step outside of your bubble, and that will help you to really get that mind going. So I'm going to say that number one, there's so many things that we can do for ourselves to continually see success and find fulfillment in what we do. Continually see success and find fulfillment in what we do, and I think if voice acting is it for you, right, don't forget about continually building up your business skills and don't forget about, like as we just talked about, educating yourself and really going out there and understanding what the trends are. Now there's been a big shift in the administration, right? How is that going to affect sales of companies? How is that going to affect advertising? There's so much we can go out there and learn, right, and we don't know it all right away. I don't know it all right away, but I can certainly see that there's probably going to be trends.
08:34 Now, depending on what we're talking about, in the corporate world, we're going to be talking slightly differently. A few years ago, what was a big trend was DEI, and no matter what you think about DEI—diversity, equity, inclusion—how are people going to be talking about that today? How are people in the energy industry going to be talking? Is it going to be sustainability these days? Is it going to be alternative energy or is it going to be fracking? And again, like I'm saying, understanding—you don't always have to be in agreement with these things—but understanding where the trends are going and how companies are speaking.
09:08 If you want to work in that world, right, you have to at least be educated on how that world wants to talk to its clients or potential clients, because you will be representing that world with your voice.
09:21 And so, again, I'm not suggesting that you have to agree with any of it. But again, that's also like what is your moral compass? Would you work for a company that maybe is no longer concerned about sustainability or that's not in their agenda? I mean, there's so many people going back and forth on different companies that, based upon their policies, right, "Oh, I don't want to buy from this company anymore because they no longer support this particular idea or this particular policy," and so that's okay. I've had so many people are like, "I don't want to look, I can't," and they want to like shy away, but I'm going to tell you, look enough so that you can be educated, right, because you got to survive. You got to survive in this world, and I'm very, very confident that you will be able to survive in this world. But you have to remain educated and informed.
10:04 - Lau (Guest) Great advice, Annie, great advice. And you know, it's interesting, I had a talent I was coaching the other day and she said, "I'm very interested in medical, I want to do medical work, I'm interested in that, I have a background." I said, "Great!" I simply hopped on Google with her. I hopped on Google with her and I looked up and, sure enough, and she said, "I can't get into it. It's very hard to get into. I've been trying to knock down the doors. I don't know how to direct market. I'm stuck." Now. That is not my forte. And I was honest with her. I said that's not my forte. But let's have fun together, let's go on Google. We looked it up and what did we find? We found two sites, sort of like an Indeed ZipRecruiter-type site, specifically for voiceover, for medical narration. And she started in that rabbit hole and she went down. She said, "Oh, my goodness, that was like the simplest thing to do and I had already self-talked myself out of it before I even tried the most basic things." And she got into it and it was a casting site and da-da-da, da-da-da. And then that opened up her whole world to potential clients.
11:08 So why not go for a genre that you want to be going for and take new angles to how you find your information out? Don't go the same route you go every day. Try a new route. That's the feng shui of the soul, isn't it? They say if you drive to work this way, take a new route so that you can feel differently. If you drive to work, or you drive anywhere, take a new route. Well, this is the same thing. If I'm marketing and I tend to do the same thing all the time because I know it and I'm comfortable, go a different route.
11:37 - Anne (Host) And shameless plug, because medical is one of my specialties. There are ways that you've got to be seen by the people who can hire you, people who can hire you, and I do have a VO Boss Blast that has specific lists that can cater just for agencies and companies that work in healthcare and in pharmaceuticals. So there are lots of ways that can help and so just I'm throwing that out there. So if anybody's interested in medical and wants to find out how to market to them, I can absolutely chit-chat about you.
12:03 - Lau (Guest) And right, but I think the point is is like yes, you found a new way, Google.
12:08 - Anne (Host) I love Google, and I'll tell you what. I will be completely—a Chat GPT, sorry, Chat GPT, is a great answer of hey, tell me what's trending, but you have to have a professional version because it's now up to date or it can be as close up to date, so it's becoming a search engine. But Google is wonderful.
12:32 - Lau (Guest) Again, that's why they call me Anne Gang Google. You can Google anything.
12:33 - Anne (Host) I didn't know. They called you that. That's funny, Anne Gang Google, that's great.
12:35 - Lau (Guest) I love it.
12:35 - Anne (Host) So that's a wonderful thing. So, yeah, make sure that you educate yourself and stay informed. Don't stay in your little bubble, because that's going to help you. I mean, long ago, when I worked in technology, it was one of the things that you had to just be out there educating yourself on all different styles of technology, whether you like them or not, or thought they worked or not. It just was something. So it's always good to be more educated. So, so, absolutely, so important. That's the one thing that I have when you say to me, "Okay, Anne, when you've lost all hope, what do you have?" Well, I have my community. Lost all hope. What do you have? Well, I have my community, I have my family, I have love, and I have me, I have my intelligence and I have my desire to want to know more and to learn more, and that nobody can take away from me, right?
13:15 - Lau (Guest) And there's one more thing that's important, and I always bring this up. Mama always brings this up. You got to work your fanny off. Yes, because I'm tired of hearing people whining and complaining and being victims like, "I'm not getting anything and there's enough work." I'm like, no, you're not working hard enough, because there's plenty of work out there. You got to find it, you got to get it. You got to work at it, right, Annie? You have to go after it. They're not going to come after you. You have to go after it.
13:44 - Anne (Host) And the stories you tell yourself also. They're a big deal. "I can't, I just can't. I'm not, I'm not enough, or I'm not good enough, or I don't know where to look, or I can't." All that negative self-talk does not help you at all, believe it or not. I mean?
13:59 - Lau (Guest) And what if you are on Annie Gang Google's search site and you look up voiceover talent in your area or not? Either way is fine, and they are in your range. Maybe they're female, they're in a certain age range, and you look at them and you see what they're doing and you see who their clients are, because you can go right to their websites and you're going to go and you're going to go, "Oh, I want to do that, I want to work in that. I never would have sat here and thought that up on my own, but now I see this fabulous woman that I found somewhere in Texas is doing all the things that I want to do," and then you make a list of all the companies she's worked with, and then you create a fabulous letter for those companies. And then you look up all the email addresses at that company, and then you send that fabulous letter to that company. What are the chances that someone from that company may ping you back and say, "Hey, yeah, we kind of work with voiceover talent. Who are you?"
14:56 - Anne (Host) Absolutely. Well, and I know, marketing is never an easy task, guys. It just isn't, and again, remember.
15:03 Remember, there are multiple ways. How is marketing changing this year, right? And it's funny, because I did a lecture for a college class the other day and I said to them, "How do you like to communicate? If you were in voiceover today and you had a business, how would you like to find your potential clients? Or how would you communicate or reach out to your potential clients?" Not one of them. They said, "Well, we hate email, text." And I'm like, "Okay, that's fine for you and maybe everybody else.
15:28 Your age, however, you got to realize where are these potential clients? Some of them are older than you. Some of them have different methods of communication that they prefer. I mean, ultimately, in 20, 30 years, you'll all be the same age and you'll all—we'll all evolve to that method of communication.
15:43 But right now, if you're trying to get work in the corporate world and you're trying to get in with a company that has someone who might be, you know, in their 60s managing the company, they might prefer email.
15:56 They might prefer a method of communication that's not just text or pick up the phone are something that I think that every voice actor needs to understand and get on board with, that you are dealing with people in business who are very different.
16:15 There's lots of people that, yes, they do a lot of work via text, but a lot of people do work via groups, Microsoft Teams, Zoom meetings. There's so many ways.
16:25 Pick up the phone, talk to somebody, and, really, if you are uncomfortable with one method and you want to work in an area where you might be working with people from all different ages, all different styles, you need to get familiar with those methods and that, I think, is important again for you to stay afloat this year to be able to communicate with all different types of people, with all different styles of communication and hiring, really, and hiring methods, and so that is something that if you're not on board with, if you're like, "Nah, I don't want to email," or "I hate email and I think it's stupid," honestly, there's a bunch of people that still use email quite a bit, and especially now that maybe social media is kind of scattered everywhere.
17:12 Now it may not be as easy now on social media. Remember, we lost TikTok for less than 24 hours and the world panicked, right? All these people who had put all their eggs in one basket. So don't put all your eggs in the texting basket if you're young, right, as a means of communication or getting work, right? There's multiple ways that you can get work, multiple ways you can communicate and make your product known to people.
17:36 - Lau (Guest) That's great advice. It's so client-centered, which I love about it, and I think whole generations of people need to keep that aware of that. The mode of communication you need to keep open, whether it's a telephone, a text, an email, a DM. You need to keep that open and what your client or your rep is comfortable with is ultimately what you have to get comfortable with, and most agents do not want you texting them. They're going to work on email.
18:01 If you don't want to work on email, you're not going to be able to get reps. It's as simple as that, right? If you don't check your email.
18:07 - Anne (Host) You could lose out on jobs. If you don't check your voicemail, believe it or not. I mean, I have people that leave me voicemail still, and it's one of those things. I'm like, "We've gotten so much. We've been bombarded." Email, voicemail, text, and spam, right, because people are trying to get in touch with us, and so make sure you're checking your spam as well to make sure somebody hasn't reached out to you that wants a potential connection to maybe offer you a job, and not only that, but if you don't like email, you're really in trouble, because agents will expect you to answer within a reasonable amount of time, which is a matter of hours, not days, on email, so you can miss out on that job.
18:55 And you have to be adept at utilizing technology when you're submitting auditions. You have to make sure that you understand how to submit an audition. We've run our audition demolition multiple times. I'm running now a scholarship submission where people are like, "I don't know how to submit," and I'm like, "Well, you've got to read the instructions." So, guys, get yourself familiar with all different styles and ways of communicating and handling files and audio and that sort of thing. Now, Lau, we talked about first of all, like making sure that we're educated on different styles, on different trends. What do you think is going to be big this year? Is there a genre that's going to stand out? Are they all going to be similar to how they were last year? What do you think?
19:34 - Lau (Guest) That's a really good question. I think one of the things that I've seen more and more of as a commercial agent is I've seen more and more really fun and creative advertising campaigns that have come in the last, even in the last couple of years, that I would gather are going to come this year as well. Like, for instance, I've seen more animation. I've seen more of that character style come into the commercial world, which is really interesting because it's so oppositional to what we've been saying about be real, be relatable, be this, be that, which is predominantly, yes, still there, but we're also seeing these characters come in.
20:10 Like, if you notice, watch commercials, you'll see a lot of animals, tons and tons and tons and tons of animals. In commercials, the animals typically have personas of people, have personas of people, and whether they're speaking in their natural, everyday voice or whether they're doing a character sound, there's just a lot of it. There's more of it. So what's coming across my desk is just more character and more animation. Even in the pharmaceutical world, we're seeing a lot more exciting, dancey, musical animation, moving stuff, colorful stuff.
20:45 - Anne (Host) They're vying for our attention in the pharmaceutical. They're vying for our attention, so we want actors.
20:50 - Lau (Guest) I'll use that word, actors. We want actors that can shift from just a real, down-to-earth sound to playing that duck or playing that pigeon.
21:00 - Anne (Host) Well, I'm going to say, medically speaking, because medical is one of my favorite genres, is, I also feel like, because there are changes this year with administration and how they're dealing with healthcare funding—a lot of it—and so I think that healthcare companies, which have always been very traditionally corporate America, money-centric, I think, are going to be vying for our business, and so I do feel like there's going to be a lot of competition between hospitals and medical products that are looking to get us as consumers to buy into it, because their funding might be less than it was and I think for a while it's going to make them compete more with each other to get the business and the money that they are used to having. Where they might have gotten some money in funding before, now they might, who knows? I'm not even going to speculate about prices, but I feel like, because it's going to be more competitive, it might work to our advantage for a little bit. It may not be regulated. I mean, I would hope it's somewhat regulated, but as a breast cancer survivor, I will say that I don't love the fact that it's been defunded or that kind of a thing.
22:08 I feel like certain things are important to be funded in this, but without getting political, but just know that, right, I happen to know that is one of the things that I have been hearing, so I'm like, "Okay, so how is that going to affect those companies that ultimately relied on that funding to operate?"
22:25 Right, are they going to now transition into healthcare and so maybe there'll be more demand in hospitals, right, so hospitals can get that money easier? So now maybe the context and the content of what we're going to be talking about will be slightly different or more centric on hospitals versus organizations, slightly different or more centric on hospitals versus organizations. So that's just something to be aware of and to know. And, again, like I say, I try to remain a little bit neutral on it because, again, if you want to work in those genres and you want to work for a company that is going to be in America in the next years, right, figure out how things are changing for them and then figure out how your voice and how their voice brand is going to change and then evolve with that or not. Choose to not evolve with that if you don't agree with it, yeah, and I don't know.
23:11 - Lau (Guest) I can't really predict, Annie, what's going to happen in the pharmaceutical market, because that's a really, really moving and shaking industry right now and everything is being shaken up with that. But there was a time that I remember that it was not legal to advertise on TV pharmaceutical products.
23:27 I remember that when that came in, that that was passed, that it was legal. Suddenly, we saw 24/7 advertising of pharmaceuticals, which is a very controversial issue for many people, but I'm just going to speak on the side of our industry and talent. It was a virtual candy land. It was a Disneyland of opportunities for both actors and voice talent that they were and still are auditioning for pharmaceuticals all the time. Will that change? I don't know. It could.
23:55 - Anne (Host) And will there be more? I mean, in the pharmaceutical side, yes, the commercial aspect of things, that corporate side, but there's also the educational side, right? Again. How is that going to evolve? How is that going to change? And so, keep your eyes open. That's I think my best advice would be for talent, to keep your eyes open and to really be as educated as you can, without suffering consequences of maybe getting too much division or toxicity from your news source or your social media, wherever you get that from, but make sure that you're educated and I think that, honestly, if you can again prove to yourself. It's like when the pandemic hit, right? How did we evolve as businesses? Here we are with another large kind of transition or, you know, maybe change that might be happening that can affect our industry. How can you, as a business, evolve along with that?
24:46 And I think you'll be fine. I mean, I really believe there's still a necessity. Nobody's saying that voiceover is illegal.
24:53 - Speaker 2 (Announcement) I'm just going to say it like voiceover is not illegal, so therefore the opportunities are endless, right?
25:00 - Anne (Host) Just if you step back and kind of look at the humorous part of it. It's not illegal to do voiceover, right? So guess what, the opportunities are what we make of them, right? We can create as many opportunities as we want, right? Again, it's up to us. We are the entrepreneurs, we are the creators of our businesses and of our destiny. I can't lose hope in that.
25:21 - Lau (Guest) And, of course, we're always going to need human beings. We're always going to need human voices. It may shift and pivot in different directions, but the industry does that anyway. It really has done that the whole way through. And I want to throw in one more before we wrap, Annie, I want to talk about self-producing. I think it's very important that people feel empowered to self-produce their own work. Like maybe you say, "I always wanted to do this. I haven't gotten hired." Well, produce your own, write a script, create it, clean it up, throw some music in, put it on YouTube, put it on your channel, make it known that you want to do this work by doing the work, right? That's the power of a demo. The demo is demonstrating the kind of work that you want to do.
26:05 - Anne (Host) But I am going to say, as a demo producer, Lau, that again, you've got to be careful, you've got to be really careful. I mean, yes, you can create samples, you have to be careful.
26:13 - Lau (Guest) But I'm not saying to create a full demo. I'm saying if I want to do animation and I have no work under my belt and no one's going to be looking at me, I want to say, "Hey, I want to do a 15-second spot," and produce that and see what that's like.
26:28 - Anne (Host) But make sure that you have the license for the music, make sure that everything is legal on that end of things, because, again, there's a lot of DIY going on in the animation world and there's a lot of again. Remember, what you do speaks volumes. Yes, right, and yes, DIY is great for education, absolutely. I don't think there's anything wrong with that and I think you can learn a lot by doing that and, as a matter of fact, it's probably a great way to get to know better what you want. Ultimately, when you have the money to invest in a professionally produced sample or demo.
27:06 - Lau (Guest) So if you do it yourself, you know what's involved in it. Yes, and that is so great that you brought that up, because I'm seeing so many talent getting into audiobooks, which is fantastic because it's such a wonderful world, but I see so many talent getting out of audiobooks because, guess what? They're doing it and many of them don't want to do it and they don't realize they don't want to do it until they do it, until they do it. And then others do it and they say, "I have fallen in love, this is it. I didn't even know how wonderful this is." Absolutely, and this is really my calling. So the point is, I think what I'm trying to say is, of course, work under qualified coaches, work with demo teams. Of course, what I'm saying is dabble your toes in water of doing the work to see how you feel about it.
27:47 You know, the idea is different than the reality.
27:50 - Anne (Host) Agreed, agreed, and I don't think there's anything wrong with a DIY that educates you. Yeah, really, always, because, like I always try to learn from when I create videos, I'm trying to learn my video editing software. Does it mean that I'm a video editor for reals? Right, I mean, but I want to be able to know the steps and what's required so that I can direct somebody else that can maybe do it for me, right?
28:11 - Lau (Guest) So yeah, there it is. There it is. There's a plethora of actions you can take and go with the trends and pay attention and see what your competition is doing and see where it leads, but also create your own path.
28:23 - Anne (Host) Pioneer your own way.
28:25 - Lau (Guest) That's the best entrepreneur, isn't it?
28:28 - Anne (Host) The future is bright and I'll tell you what, I'm excited. And again, I am excited for evolving, I'm excited for changing if I need to, and I'm excited to see. I mean, honestly, you have to embrace the change. You have to embrace evolving along with change and allow it to be something that ignites you and excites you. And I have all sorts of positive thoughts about this year and for you guys, for bosses out there, positive thoughts. Absolutely. All right. Thumbs up, big shout out to our sponsor, IPDTL. You too, can connect, network like bosses, and move your businesses forward. Find out more at IPDTL.com. You guys have an amazing week. Lau, thank you so much. We'll see you next week, guys, see you next time.
29:13 - Speaker 2 (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguza, and take your business to the next level. Sign up for our mailing list at voboss.com and receive exclusive content, industry revolutionizing tips and strategies, and new ways to rock your business like a boss. Redistribution with permission. Coast-to-coast connectivity via IPDTL.