Young and Profiting (YAP) with Hala Taha

YAPClassic: Alex Hormozi, From Soul-Sucking Job to $100M in Revenue

May 24, 2024

Entrepreneur Alex Hormozi shares his inspiring journey from a soul-sucking job to $100M in revenue through online marketing. Topics include using death as a motivator, scaling his gym chain, importance of a life partner in success, licensing model for rapid growth, and more.

57:09

Episode guests

Alex Hormozi

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Episode notes

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Quick takeaways

Learning from experts is essential for entrepreneurial success.

Choosing a supportive life partner contributes to business achievements.

Respecting individual strengths is crucial for successful business partnerships.

Deep dives

Alex Hermose's Entrepreneurial Journey and Success with Gyms and Marketing

Alex Hermose, a successful entrepreneur, recounts his journey from running brick-and-mortar gyms to scaling his business model through Jim Launch. By taking advice from Russell Brunson, he achieved remarkable success, expanding his ventures to $120 million in sales across four industries. He emphasizes the importance of making significant life changes to pursue personal goals, like challenging the predetermined path to find true fulfillment. Through his experiences, he highlights the pivotal role of adapting to challenges and continuously evolving to achieve entrepreneurial success.

Introduction

2min

Breaking Free and Building Dreams

17min

Marketing Break and Gym Business Beginnings

9min

Entrepreneurial Journey and Marriage Dynamics

19min

Overcoming Adversity and Sponsors Segments

4min

Navigating Overwhelm, Focus, and Decision-Making in Business Ventures

2min

Licensing Business Models for Scalability

5min

Defying his father's wishes, Alex Hormozi left his stable job to open a gym. But after a failed partnership left him sleeping on the gym floor, he attended a marketing workshop that turned everything around. He used online marketing to secure his first 27 customers, and within three years, expanded to six locations. He has since run and sold multiple successful businesses. In this episode, Alex chats with Hala about his inspiring entrepreneurial journey, sharing the valuable insights he gained along the way.

Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals.

In this episode, Hala and Alex will discuss:

- Alex’s upbringing and come-up story

- The efficiency of learning from experts

- Using death as a motivator to accomplish your dreams

- The marketing workshop that fueled his success

- How Alex scaled his gym chain by monetizing his knowledge

- Why your life partner is critical to your success

- Respect over chemistry for a successful marriage

- The pros and cons of marrying your business partner

- When it's okay to leave money on the table

- How he rapidly scaled his business using the licensing model

- And other topics…

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.

Connect with Alex:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Resources Mentioned:

Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715

YAP Episode 43 with Robert Greene:

https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/

YAP Episode 203 with Leila Hormozi:

https://youngandprofiting.com/leila-hormozi-100000000-leadership-how-to-build-high-performance-teams-people-never-want-to-leave-e203/