AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Married Couple Wins €2 Billion from Google for Deranking Their Website
Nov 1, 2024
Brooks Conkle, a skilled guest host with a passion for SEO and niche marketing, joins the discussion on a couple's historic $2 billion lawsuit against Google, sparking a conversation on tech regulation and online visibility. They delve into modern SEO strategies in an AI-driven world, examining the quirks of Google AI's accuracy. Brooks shares insights on the success of unique niche sites, like Omni Calculator, and a food blog revitalized through Pinterest marketing, making for an engaging exploration of today's digital business landscape.
01:04:03
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The legal battle of Siobhan and Adam Raff highlights significant anti-competitive practices by Google, culminating in a landmark EU ruling that might reshape tech regulations.
- Rand Fishkin's insights on improving brand visibility in AI responses underscore the shift from traditional SEO to context-based strategies emphasizing brand mentions and creative collaborations.
Deep dives
The Impact of Legal Action Against Google
A significant legal case involving a couple, Siobhan and Adam Raff, is highlighted, revealing their long-standing battle with Google that culminated in a landmark European Union ruling. The couple founded a price comparison website called Foundem, which suffered from Google’s penalization, severely impacting its visibility and revenue shortly after its 2006 launch. After appealing to Google multiple times with no results, they were validated in 2017 when the European Commission ruled that Google had engaged in anti-competitive practices by favoring its own services. Despite the recent ruling and subsequent $2.4 billion fine on Google, the Raffs have not benefited financially since their site had already closed in 2016, and they are now seeking civil damages in a trial set for 2026, which could have further implications for regulating big tech companies.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode