The Art of Selling Online Courses 203 AI vs Human Course Creation: What Actually Works (From a $1 Billion Platform CEO)
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Nov 4, 2025 Join Panos Siozos, CEO of LearnWorlds and expert in educational technology, as he shares insights on the evolving landscape of online course creation. He argues that relying solely on AI for course content is a mistake, advocating for its role as a co-pilot instead. Discover the transformative power of the Socratic dialogue method and how AI enhances assessment creation and personalized feedback. With over 25 years in the field, Panos highlights the importance of engaging instructional design to elevate student experiences and drive success.
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AI Is A Co-Pilot, Not A Creator
- AI cannot create transformational courses on its own; it should act as a co-pilot to boost productivity.
- Your personal brand and direct guidance remain the irreplaceable drivers of course value.
Delegate Grunt Work To Focus On Curation
- Use AI to remove boring grunt work so you can focus on curation and personal guidance.
- Hyper-personalize learning paths to match different learning styles and preserve your thought leadership.
Content Is Turning Into A Commodity
- Courses are becoming commoditized as AI floods the market with basic content.
- Lasting value now comes from instructional design and the instructor's active role.