India's biggest quick commerce players — Blinkit, Instamart, and Zepto — are on a mission. They are frantically hunting for properties they can convert into dark stores.
Dark stores are an integral part of any quick commerce strategy. Especially now, that the lines between quick commerce and e-commerce are very quickly blurring. People aren't just ordering pantry staples anymore. They are also placing orders for high value goods like headphones and full blown air conditioners. So, dark stores have to cater to these evolving needs.
And things are even more heated now that Walmart-backed Flipkart and Amazon have entered the quick commerce race.
All that hype adds up to a mad dash for real estate, especially in tier-2 cities like Lucknow and Jaipur in north India and Nagpur in central India. And the unlikely winners in all of this are property owners and local brokers.
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