Do Midroll Ads Really Work?

[00:27] Today’s Topic: Do Midroll Ads Really Work?

[00:40] In podcasts, there are always ads in the middle of the show.

[00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.

[01:35] Eric was looking at their Apple Podcast retention rates.

[01:50] Because Growth Everywhere has a midroll, he checked the retention rates.

[02:09] He lost 50% of people at the midroll, but it increased after the ad.

[02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.

[03:20] Perhaps create a customized landing page to increase ROI.

[03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.

[04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.

[05:12] What Warner does is “native advertising”.

[05:30] This way makes it less predictable.

[05:50] That’s it for today!

[05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Do Midroll Ads Really Work? | Ep. #719