Scaling M365 Copilot Adoption Across 20,000 Users

Tom Arbuthnot discusses Microsoft 365 Copilot adoption with Karoliina Kettukari, Head of Modern Work at OP Financial Group in Finland.

OP Financial Group has licensed approximately half their workforce for M365 Copilot, with strong support from senior management and eager employee adoption. The organisation also utilises Copilot Chat for an additional 50% of their licensed user base, particularly for roles working primarily in customer systems rather than M365 applications.

• Meeting summaries and note-taking represent the primary use case, delivering immediate time savings
• Organisation uses a tiered approach with basic training for general users and advanced documentation for power users
• Teams-based sharing of use cases within departments proves more effective than organisation-wide libraries
• Agent development shows promise but faces technical barriers requiring Copilot Studio expertise
• Regulatory compliance creates additional approval processes for new AI features in financial services
• Support delivered through Teams channels and Viva Engage communities rather than traditional training methods

The transition from personal productivity use cases to team-based and process automation represents the next phase of their adoption journey.

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