Jess Burgio is a podcast mentor, business coach, and the host of "Unscripted," a top 1.5% podcast where she shares raw insights on business strategy, personal growth, and audience expansion. With a background in the beauty industry as a salon owner and hair/makeup artist, Jess has successfully pivoted to helping creators build authentic personal brands and launch their own podcasts. Her unique blend of creative entrepreneurship and practical coaching makes her a standout guest for anyone looking to leverage podcasting for both personal and financial growth.
On this episode we talk about:
– How Jess transitioned from the beauty industry to podcasting and coaching
– The mindset shifts required to break income ceilings in creative industries
– Why podcasting is a powerful tool for building personal brands and authority-even with a small audience
– Creative ways to monetize a podcast, from sponsorships to selling your own offers
– The importance of networking, relationship capital, and the unexpected opportunities that come from podcasting
Top 3 Takeaways
1. Podcasting accelerates personal branding and authority: Even if you have a small audience, consistently showing up with a well-produced podcast positions you as an expert and opens doors to new opportunities.
2. Monetization is multi-faceted: Income from podcasting can come directly (sponsorships, free products, guest monetization) or indirectly (selling coaching, courses, or masterminds to listeners who trust you).
3. The real ROI is in relationships and discovery: Podcasting helps you build a powerful network, learn from diverse guests, and uncover new business opportunities you might never have considered.
Connect with Jess Burgio:
Website: https://www.jessicaburgio.com
Instagram: https://www.instagram.com/jessicaburgio/
Podcast: https://www.jessicaburgio.com/podcast
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