E371: 5 Aspects of Brand Design that Give Your Company that Fortune 500 Feel

Rocking a good old plain white shirt is cool, but a white shirt with the Nike ‘Swoosh’ on it? A hundred times cooler.

A great brand design means so much more than a sight for sore yes—it’s the easiest way to establish your brand, drive your conversion rates, and invite 5-star product reviews. 

Think Steve Job’s bitten apple or the golden arches of McDonald’s.

Joining me today is Miriska Harris of Outlinematic. Her company is a consultation and design firm that’s dedicated to brand design, whether it be your official brand logo, lifestyle images for your products, and or package inserts.

In this episode, we’ll be talking about why brand design matters, tips and best practices to make your designs stand out, and which aspects of your e-commerce business you should be infusing with great designs. 

Timestamps:

• What Outlinematic does - 3:34
• #1. Your Brand Logo - 4:28
• #2. Packaging - 9:09
• How updated packaging designs drove our revenue  - 12:11 
• Tips in creating awesome packaging - 14:18
• #3. Inserts - 18:33
• Thanking customers and getting product reviews through inserts - 19:26
• #4. Product Images - 22:28
• Best practices for listing images - 24:25
• #5. A+ Content (EBC) - 29:46

It was great having Miriska on the show, and her insights into brand design is invaluable. Make sure to check out Outlinematic’s services over on their website or shoot them an email at info@outlinematic.com.

If you want to get a copy of the presentation that we were talking about in the episode, just email us at support@ecomcrew.com.

By the way, our next free public webinar is coming on the 14th of April. We will be releasing more details about it in the coming episodes, so be sure to subscribe to the Podcast to stay up to date.

Did you enjoy this episode? Leave us a review over on iTunes to let us know! 

Until the next one, happy selling!