Hospitality Daily Podcast

How AI Helps Me Run More Profitable Hotels - Sean Murphy, The Bower

Jan 14, 2025
Exploring the transformative power of AI in the hospitality industry, Sean Murphy reveals how technology can optimize hotel operations and enhance guest experiences. He shares his journey from pool attendant to a Forbes 5-Star GM and discusses the importance of balancing tech innovations with a personal touch. The conversation also highlights the challenges of integrating technology into daily operations and the value of adaptability and experimentation in achieving profitability.
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ADVICE

Boosting ROI for Independent Hotels

  • Leverage technology to increase efficiency and boost ROI for independent hotels.
  • Focus on using AI-powered tools to optimize operations and free up staff.
ANECDOTE

AI-Powered Revenue Management

  • Sean Murphy's team struggled to increase ADR due to limitations in their revenue management.
  • Implementing Ideas, an AI-powered revenue management software, helped boost ADR without increasing labor costs.
ADVICE

Freeing Up Staff with Technology

  • Free up staff by automating administrative work with tools like ChatGPT.
  • Empower your team to focus on enhancing guest experiences and driving profitability.
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