The Data Cloud Podcast
Data-Informed vs Data-Driven with David Cohen, Chief Data Officer at WeightWatchers
Jun 11, 2024
David Cohen, Chief Data Officer at WeightWatchers, discusses the importance of breaking down silos of information, utilizing Snowflake for efficient data management, and the distinction between being data-informed vs data-driven. He also delves into the evolution of the Chief Data Officer's role, upcoming trends in data analytics, and balancing personal passion with technology in decision-making.
26:16
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Quick takeaways
- Being data-informed allows for autonomy in decision-making while data-driven focuses on leveraging data for insights and trade-offs.
- Utilizing Snowflake technology at Weight Watchers has reduced data silos, leading to improved decision-making processes and efficiency.
Deep dives
Transition to Digital and Data-Informed Approach
Weight Watchers has transitioned from TV advertising to a more performance-oriented, digital-first approach, especially accentuated during COVID times. This shift has necessitated a focus on being data-informed rather than data-driven, allowing for autonomy in decision-making while leveraging data for insights and trade-offs. By adopting Snowflake technology, data silos have been reduced, enabling better decision-making processes and increased efficiency.
