15min chapter

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Data-Informed vs Data-Driven with David Cohen, Chief Data Officer at WeightWatchers

The Data Cloud Podcast

CHAPTER

Evolution and Future Trends in Data Management and Analytics

The chapter delves into the distinction between being data-driven and data-informed, emphasizing the role of human agency in decision-making alongside data insights. It discusses Weight Watchers' adoption of Snowflake technology for rapid data integration, leading to quicker decision-making processes. The conversation also covers the transition in data management, the evolution of measuring marketing effectiveness, and upcoming trends in data analytics such as LLMs, self-service capabilities, and the democratization of data.

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