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Evolution and Future Trends in Data Management and Analytics
The chapter delves into the distinction between being data-driven and data-informed, emphasizing the role of human agency in decision-making alongside data insights. It discusses Weight Watchers' adoption of Snowflake technology for rapid data integration, leading to quicker decision-making processes. The conversation also covers the transition in data management, the evolution of measuring marketing effectiveness, and upcoming trends in data analytics such as LLMs, self-service capabilities, and the democratization of data.