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The Money Mondays
Elevator Studio $60M Influencer Marketing Agency Masterclass
Aug 28, 2023
This podcast explores the cost of influencer marketing and the importance of building relationships with influencers. It discusses the effectiveness of niche influencers and the role of a well-functioning website in influencer marketing. The podcast also emphasizes the power of creating emotional attachment with the audience and highlights the significance of emotional attachment in generating referrals. Lastly, it introduces the live coaching zoom calls and an upcoming toy drive aimed at breaking the Guinness Book World Records.
42:34
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Quick takeaways
- Influencer campaigns offer a cost-effective way to reach a large audience with millions of impressions, providing immediate results and trackable performance.
- Working with micro and medium influencers can effectively reach target audiences at a more affordable rate due to their niche focus and higher conversion rates.
Deep dives
The Cost-effectiveness of Influencers
Influencers offer the cheapest CPM rates compared to other advertising mediums, with rates as low as less than one dollar per thousand eyeballs. This is a significant contrast to billboards, radio, and TV, which can charge between $10 to $30 per thousand eyeballs. Influencers provide a cost-effective way to reach a large audience with their posts, garnering millions of impressions and high engagement. In addition, influencer campaigns offer the advantage of immediate results and the ability to track post performance through analytics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode