Vellum Co-Creator Brad Andalman on Formatting, Efficiency, and What’s Next for the Popular Indie Author Tool

In this episode of the Production and Distribution stream of the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone speaks with Brad Andalman, co-founder of Vellum, the popular book formatting software used by thousands of indie authors. They discuss Vellum’s origins, its evolution, and how it fits into the book production process—especially for authors looking to maintain control, streamline workflow, and update files efficiently. Brad also shares insights on how authors use Vellum in unexpected ways, recent feature updates, and how the team prioritizes new tools based on author feedback and publishing trends.

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About the Host

Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time.

About the Guest

Brad Andalman is the co-founder of 180g, the company behind Vellum—the Mac-based software that simplifies professional-grade book formatting for indie authors. He launched the company in 2012 alongside Brad West after more than a decade at Pixar Animation Studios, where he helped build next-generation animation and rendering tools.