Financial Feminist 120. Building A Sustainable Online Business (Tori's Interview on Independent Business Podcast)
Oct 12, 2023
Tori Dunlap interviews Natalie Franke, Chief Evangelist at HoneyBook. They discuss building a mission-focused business, challenging societal narratives about money, and differentiating yourself in the crowded business landscape. Other topics include building a successful online business, email marketing strategies, and the importance of leading with value.
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Virality Needs Systems
- Virality alone is fleeting and useless without systems to capture and convert attention into owned assets.
- Build funnels and email capture before chasing viral moments so wins scale into long-term business growth.
Move Followers To Owned Email
- Use social platforms to drive people to an owned channel, primarily email, so you control the relationship.
- Convert visitors with lead magnets and follow up via email to make reach durable beyond algorithm changes.
One Viral Video, Huge Email Lift
- A TikTok about retiring with $6M drove millions of views and directed people to a prebuilt quiz in bio.
- That single week added ~100,000 email subscribers and still drives value years later.