From Rock Bottom To $150M In 4 Years w/ Logan Chierotti
Nov 27, 2023
auto_awesome
Logan Chierotti, founder of Physician’s Choice supplements, shares his journey from burnt out and losing $1 million in his first year, to running a $150 million/year company on Amazon. He discusses mindset shifts, focus strategies, personal transformation, and launching a brand today. Topics include sacrificing life for business, scaling teams, changing your personal life, doing the hard things, and scarcity vs. abundance mindset.
The importance of casting a bigger vision and focusing on dominating a specific category in order to build a successful company.
The significance of pushing oneself out of the comfort zone, embracing the journey, and surrounding oneself with the right people for personal and professional growth.
The strategies employed to scale a supplement company, including leveraging paid advertising, prioritizing physical and mental health, and embracing level two fun.
Deep dives
Logan's Journey to Building a $150 Million Empire
In this podcast episode, Logan Corouti shares his incredible journey of building a $150 million per year empire, starting from being inspired at a live event to becoming the number one supplement seller on Amazon. He emphasizes the importance of casting a bigger vision and focusing on dominating a specific category. Logan talks about the challenges he faced, including almost quitting and the decision to narrow down the product focus to probiotics. He highlights the significance of pushing oneself out of the comfort zone, enjoying the journey, and surrounding oneself with the right people.
Building a Nine-Figure Company Requires Persistence and Adaptability
Logan shares the difficulties he faced in the early stages of building his supplement company, including losing a million dollars in the first year. He discusses the transition from a high-stress, fast-paced mindset to prioritizing long-term decisions and finding enjoyment in the building process. He emphasizes the importance of being adaptable and open to changes in strategy, such as shifting to subscription revenue and focusing on a specific category. Logan also reflects on the myth of financial comfort and the ongoing pursuit of personal growth.
Insights into Scaling a Supplement Company and the Value of Mindset
Logan reveals the strategies he employed to scale his supplement company, including leveraging paid advertising and building a strong brand reputation in the probiotics category. He shares how changing his mindset and prioritizing physical and mental health played a crucial role in his success. Logan recognizes the importance of pushing beyond the comfort zone and embracing level two fun, which involves doing things that may be challenging in the moment but lead to greater fulfillment in the long run. He also highlights the joy and satisfaction found in the journey of building a company.
Building a Strong Team: Hiring the Right People
The podcast episode discusses the importance of building a strong team and hiring the right people. The speaker shares their personal experience of realizing the need for a finance person in their company and the challenges they faced in finding the right fit. They emphasize the importance of hiring professionals who can handle key areas, such as finance and HR, which allowed them to focus on their core strengths. By hiring an HR person, they were able to professionalize the hiring process, attract top talent, and ultimately build a team of A-players, leading to the growth and success of their business.
Personal Transformation: Focus, Discipline, and Healthy Habits
Another key topic discussed in the podcast is the speaker's personal transformation journey. They highlight three important levers that have contributed to their mental clarity and fulfillment. First, they emphasize the impact of clean eating, cutting out processed carbs and sugar, and practicing intermittent fasting. Second, they emphasize the role of meditation in managing stress and anxiety. Lastly, they discuss the decision to cut out caffeine, which helped reduce anxiety and nervousness. They also share the importance of tackling things they didn't want to do, pushing themselves to build healthy habits and resilience over time. This personal transformation enabled them to invest back into themselves and achieve a greater sense of well-being and success.
